Are you interested in finding out how to develop a fan base an fan base/community as well as establishing a brand?
Filmbase are hosting a three-day training session on 31st Jan, 1st Feb and 2nd Feb 2018, focusing on Transmedia as a Marketing and Distribution strategy. This course is designed for creative producers, development executives and distributors working on projects where a transmedial strategy can be developed around the key entertainment product (Film, TV, Game or Book) to create a fan base/community as well as establishing a brand – a technique frequently utilised by Hollywood (and most TV and Film producers and Broadcasters).
Topics covered include:
– State-of-the-market: what is the impact – today – of the digital platforms in the Entertainment business. Challenges and opportunities.
– The new commissioners: the platforms.
– Blockbusters vs Long-tail approach (Hollywood vs Indie models) for established creatives.
– Use transmedia to get noticed approach for up & coming talent.
– Why marketing is key in this day-an-age.
– The viral myth – why it isn’t real.
– How to use digital marketing strategies to increase films and tv shows visibility and create long and lasting entertainment brands that can span through multiple platforms.
– How to repurpose existing content, characters and stories and generate revenues from existing catalogues.
If you are interested in taking part and finding out more about this upcoming session please sign up HERE> https://form.jotformeu.com/73523806089361